This holiday season, we're taking a moment to express gratitude for our remarkable clients and our brilliant literary communities. We'll do a full year in review in December, but for now we wanted to share...
Authors don’t always choose us to run their campaigns, but we truly harbor no hard feelings when that happens. It’s incredibly important for an author to find the publicist who seems like the best fit...
By Sarah Russo I was incredibly fortunate to be invited to teach in the Columbia Publishing Course’s book workshop at the end of June. If you’re not familiar with the Journalism School’s publishing program, it is...
A question we often hear from authors is, “How do I market my book?” And within that question are many, many sub-questions: How do I use social media to market my book? Should I advertise? ...
It doesn’t happen nearly often enough for my liking, but that may be because I’m an introvert. But I had the great fortune to digitally meet Cassie Mannes Murray, the founder and director of Pine...
**This piece was written at the request of Laura Portwood-Stacer for her wonderful Manuscript Works newsletter and a version of it was published there on March 1, 2023. If you are working in the nonfiction...
What is an ideal reader avatar and why should it matter to you? An ideal reader avatar is a fictional reader of one of your books—an idealized person who will pick up and read one,...
If you’ve noticed in recent days, book and media Twitter is in migration, like the mastodons of old. And where are they migrating to, you ask? To Mastodon! Eugen, the founder of Mastodon reported that...
A New Name, the Same Bespoke Literary Campaigns I’ve spent the better part of the last twenty years branding and marketing on behalf of authors and literary organizations but today is a first for me. After...
I recently did a talk for the 92nd Street Y's Women inPower fellows and alumna (of which I am one). Graciously hosted by the Roosevelt Institute, we spent two hours talking about what aspiring writers...