It doesn’t happen nearly often enough for my liking, but that may be because I’m an introvert. But I had the great fortune to digitally meet Cassie Mannes Murray, the founder and director of Pine...
We want to help as many authors as possible, but we are small and have limits. We can’t provide grants for every author who needs and deserves one through our own grant program, but there...
What is an ideal reader avatar and why should it matter to you? An ideal reader avatar is a fictional reader of one of your books—an idealized person who will pick up and read one,...
There are numerous ways that you can support your in-house book publicist accomplish what they need to with the limited time they have for each of their book campaigns. There is no doubt that it...
What does a book publicist cost? (and why?) There’s been a lot of chatter on Twitter over the past few months about how expensive literary publicists are. This is a topic that never seems to go...
A New Name, the Same Bespoke Literary Campaigns I’ve spent the better part of the last twenty years branding and marketing on behalf of authors and literary organizations but today is a first for me. After...
Creating effective author how-to guides takes a little time on the front end but can save immense amounts of time for publishing house staff and authors....
If you've ever stopped and questioned who you needed to email: the publicist assigned to your book or the marketer, and then gave up and just emailed your editor, then this post is for you....