Our Campaigns
All campaigns include intensive research, tailored and individualized outreach, and regular communication with you and your in-house team to make certain that no stone goes unturned. We strongly recommend that you talk with your publisher about bringing in outside help on your book. We are highly collaborative and team oriented. Our projects thrive when your publisher is excited to collaborate with us.
Our Campaigns
All campaigns include intensive research, tailored and individualized outreach, and regular communication with you and your in-house team to make certain that no stone goes unturned. We strongly recommend that you talk with your publisher about bringing in outside help on your book. We are highly collaborative and team oriented. Our projects thrive when your publisher is excited to collaborate with us.
Long-Lead Book Campaigns
Bespoke literary PR and/or marketing campaigns starting no less than six months in advance of publication date. Each book campaign includes print, online, radio, and when appropriate TV outreach, to journalists and producers at all appropriate outlets for your book. P1M does not conduct publicity campaigns for self-publishing authors.
Expert Positioning Campaigns
These campaigns are designed for authors, academics, researchers, and experts in any field. Campaigns run a minimum of twelve weeks and do not need to be tied specifically to the publication date of a book. Expert campaigns typically consist of help with oped ideation, editing, and pitching, broad outreach to news producers, hosts, and journalists, and tailored outreach to subject area journalists, radio shows and podcasts. Many of our expert campaign clients choose to remain on retainer after the initial positioning campaign is complete to continue building their position as a subject area expert in the media.
Marketing Campaigns
Marketing campaigns can include social media strategy and support, social media influencer outreach, big mouth outreach, outreach to politicians and subject area influencers, digital marketing including advertising, website strategy and blog support, newsletter building, giveaways, and collaboration and strategy to manage the author side of in-house marketing campaigns.
Long-Lead Book Campaigns
Bespoke literary PR and/or marketing campaigns starting no less than six months in advance of publication date. Each book campaign includes print, online, radio, and when appropriate TV outreach, to journalists and producers at all appropriate outlets for your book. P1M does not conduct publicity campaigns for self-publishing authors.
Expert Positioning Campaigns
These campaigns are designed for authors, academics, researchers, and experts in any field. Campaigns run a minimum of twelve weeks and do not need to be tied specifically to the publication date of a book. Expert campaigns typically consist of help with oped ideation, editing, and pitching, broad outreach to news producers, hosts, and journalists, and tailored outreach to subject area journalists, radio shows and podcasts. Many of our expert campaign clients choose to remain on retainer after the initial positioning campaign is complete to continue building their position as a subject area expert in the media.
Sarah takes a very limited number of book campaigns as lead publicist because she is very actively involved in every P1M campaign. She leans towards books about science, history, biography, and social issues.
Marketing Campaigns
Marketing campaigns can include social media strategy and support, social media influencer outreach, big mouth outreach, outreach to politicians and subject area influencers, digital marketing including advertising, website strategy and blog support, newsletter building, giveaways, and collaboration and strategy to manage the author side of in-house marketing campaigns.
Consultations
Publisher Consultations
Sarah Russo is available for a limited number of consultation meetings per month. Small independent and university presses typically ask her questions about audience engagement, social media, marketing, and publicity. We can discuss and brainstorm ideas for specific campaigns, series launches, how to better reach influencers and build relationships with the media. We can get granular and talk about planning a media trip to New York and how to best utilize that time and who to meet with, how to stand out in a very crowded media field for book reviews, how think about their publishing timeline and best plan around the competition, and so much more. Schedule a publisher consultation.
Author and Expert Consultations
Sarah Russo is available for a limited number of consultation meetings per month. Authors and experts typically ask her questions about drafting their proposal, publishing their books, successfully partnering with their publisher, honing their next book idea and likelihood of successfully marketing and reaching the audience for that book idea, audience engagement, social media, platform building, in-house timelines and processes, and the business of publishing.
Consultations
Publisher Consultations
Sarah Russo is available for a limited number of consultation meetings per month. Small independent and university presses typically ask her questions about audience engagement, social media, marketing, and publicity. We can discuss and brainstorm ideas for specific campaigns, series launches, how to better reach influencers and build relationships with the media. We can get granular and talk about planning a media trip to New York and how to best utilize that time and who to meet with, how to stand out in a very crowded media field for book reviews, how think about their publishing timeline and best plan around the competition, and so much more. Schedule a publisher consultation.
Author and Expert Consultations
Sarah Russo is available for a limited number of consultation meetings per month. Authors and experts typically ask her questions about drafting their proposal, publishing their books, successfully partnering with their publisher, honing their next book idea and likelihood of successfully marketing and reaching the audience for that book idea, audience engagement, social media, platform building, in-house timelines and processes, and the business of publishing.
Other Opportunities to Work with Us
Speaking
Sarah Russo is available for speaking engagements. She is a regular speaker at universities talking to graduate students about the publishing process. She has recently spoken at Johns Hopkins University School of Advanced International Studies, The New School, UCLA, Adelphi University, and Pace University.
Sarah is also a regular speaker at conferences and book festivals. She has been a speaker at Social Media Week, the Association of American Historians and the Organization of American Historians, the American Society of Journalists and Authors, the Brooklyn Book Festival, the Louisiana Book Festival, and many others.
Other Opportunities to Work with Us
Speaking
Sarah Russo is available for speaking engagements. She is a regular speaker at universities talking to graduate students about the publishing process. She has recently spoken at Johns Hopkins University School of Advanced International Studies, The New School, UCLA, Adelphi University, and Pace University.
Sarah is also a regular speaker at conferences and book festivals. She has been a speaker at Social Media Week, the Association of American Historians and the Organization of American Historians, the American Society of Journalists and Authors, the Brooklyn Book Festival, the Louisiana Book Festival, and many others.