You Wrote the Book.
Now learn how to launch it.
Publishing is a business and nobody hands you the playbook. Page One Education gives authors—at every stage—the strategies, expert access, and community they need to get their book into the hands of readers and keep it there.
Writing the book is only half the job.
Publishers don't hand you a roadmap.
Full-service publicity isn't accessible to everyone.
But the knowledge? That's accessible now.
Wherever you are in your author journey, there's a place for you here. Let Sarah be your guide.
I spent 20 years in-house at publishers including Knopf, Doubleday, Farrar, Straus & Giroux, and Oxford University Press — and left because I was tired of being the party of "no." Page One Media works with a small number of clients on premium publicity campaigns. Page One Education exists so every author, not just the ones who can afford an agency, gets access to that same strategic thinking.
Sarah Russo is the founder and CEO of Page One Media, a literary public relations firm, and Page One Education, and a publishing professional with twenty-seven years of experience working across the spectrum of publicity, communications, traditional marketing, social media marketing, branding, and business development. Sarah has worked in-house for Alfred A. Knopf, Doubleday, Scribner, Other Press, Farrar, Straus & Giroux, and Oxford University Press, and as a consultant for organizations and companies including the National Book Critics Circle, Association of University Presses, American Booksellers Association, Curtis Brown, Ltd., Europa Editions and many more. Most recently, Sarah was the Global Head of Audience Engagement for Oxford University Press, which included managing the publicity, social media, trade marketing, and corporate communications teams. Her work at OUP spanned trade books, the dictionaries program, journals, and online products. Sarah is currently a mentor in the 92nd Street Y’s Women inPower fellowship program and faculty in the Columbia Journalism School’s Publishing Course, she serves on the Board of Directors of Restless Books and is part of Cohort 46 of the Goldman Sachs 10,000 Small Businesses Accelerator.
Sound familiar? you've spent three hours researching and come up with absolutely nothing useful. Let us help.
Sound familiar? you know you should be doing more, but what does "more" even mean? We can tell you.
Sound familiar? Your last launch was better than the first, but momentum between books is hard to sustain alone. We can help.
Simple. Flexible. Built for authors who are already busy.
Choose the right tier for where you are
Draft is designed to give you the broadest possible publishing education. If you don't know where to start, this is the perfect place.
Learn from industry experts
Apply what you learn and move the needle for your book
Pick Draft as your starting point. Join a higher level when a spot is open.
For a fraction of the cost of our agency campaigns you can access our strategic knowledge and every tier includes access to our community of authors navigating the publishing journey. Because book publishing is hard but it's a little easier when you're not doing it alone.
Memberships are month-to-month, although there are some perks for longer commitments. Note that spots in Proof and First Edition are limited—we keep these tiers intentionally small to make sure everyone has the dedicated time they are investing in.
FOUNDATION
Draft
Build your foundation
$99/per month
- → Structured courses on publishing essentials
- → Author community access
- → On-demand resource library
- → Monthly group Q&A sessions
- → Clarity on what your publisher expects from you
- → Sign up for 12 months and get a 30-minute 1-to-1 strategy call with Sarah included
GROWTH
Proof
Deepen your execution
● Only 5 spots available
$399/per month
- → Everything in Draft
- → Monthly small group strategy sessions with Sarah
- → Access to the extended edition of our podcast
- → Greater focus on platform building and how to develop your audience
- → No more than five authors in our small group strategy calls
- → Access to one, 1-hour strategy call with Sarah with a 6-month commitment
PRO
First Edition
Access & acceleration
● Only 2 spots available
$799/per month
- → Everything in Proof
- → Direct expert feedback on your promotional work (such as website or social posts)
- → Small-group strategy sessions
- → Personalized support & accountability
- → One monthly 1:1 meeting with Sarah
- → Reduced price hourly rate for additional calls with Sarah (beyond the 1 per month)
Start here. No commitment required.
The Publishing Playbook with Sarah Russo is our free podcast for authors at every stage — honest, practical conversations about the business of publishing, with industry experts, debut authors, and career writers sharing what they wish they'd known. Think of it as a taste of what membership delivers, in your earbuds on your morning walk or your commute home. New episodes drop monthly on the New Books Network, and they're always free.
We're practitioners, not theorists.
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"I spent two years feeling like I was the only author who didn’t know what she was doing. This community made me realize I wasn’t alone — and the courses finally gave me a real action plan."
A DRAFT MEMBER
DEBUT MEMOIR AUTHOR -
“My publisher relationship completely changed after I started understanding what they needed from me. I came to our next meeting with a real marketing plan and they were genuinely impressed.”
A PROOF MEMBER
NONFICTION AUTHOR, SECOND BOOK -
“The expert Q&A sessions alone paid for my subscription. I got specific answers to specificquestions — not generic advice you can find anywhere online.”
A FIRST EDITION MEMBER
CAREER AUTHOR & SPEAKER -
“I was about to hire a publicist I couldn't really afford. Instead, I joined Page One Education and learned how to do a lot of that work myself — smarter, and on my timeline.”
A PROOF MEMBER
DEBUT FICTION AUTHOR
A few things authors often ask us.
Page One Education is not about the craft of writing. It is about the business of being an author. We don’t teach you how to write a better book (there are great people doing that work out there and you will find them in our resources guide inside Page One Education!). We teach you how to work with your publisher, build your audience, market your book, and build your career as an author.
Absolutely. In fact, the earlier you start understanding how publishing works, the stronger your position will be when you’re ready to pitch, query, or launch. Our Draft tier is designed for authors in all stages who want to better understand what is expected of them during the publishing process and also how to get there. Authors come to us before they even have a book deal to help build their audience, we can teach you how we do that work and what you can do for yourself.
Draft is month-to-month and open to all, although there are some perks for those who subscribe for 12-months. Proof and First Edition are limited — five spots and two spots respectively — to ensure every member gets genuine access to Sarah and quality doesn’t suffer as we grow. If you’re interested in a higher tier, see if there is a spot open and we can help you upgrade. If there isn't an available spot, we encourage you to join the waitlist. When a spot opens, you’ll be first to know.
No. Our curriculum spans books of all kinds: trade, academic-trade, professional, and from big-5 publishers to indie and university presses, we work with them all! We also work with authors writing everything from memoir and literary fiction to nonfiction across all subject areas. Publishing is publishing — the business fundamentals apply across genres and vary a bit depending on who is publishing your book.
Page One Education is the educational arm of Page One Media (P1M), a full-service author publicity and strategy firm. Our members get the knowledge and tools that our premium clients benefit from — just in a format that works for authors at every budget level. It’s equity in publishing, in practice.
Page One Education almost happened back in 2019, when I first left my in-house publishing job — I'd started writing lessons and building a curriculum before a pandemic (and a wave of authors asking for publicity help) sent me toward building Page One Media instead. The idea never went away. In the fall of 2025, I was accepted into the Goldman Sachs 10,000 Small Businesses Program, and in a room of 39 other business owners, it became clear that almost everyone wanted to write a book and had no idea where to start. That's when Page One Education finally came together. Read more here on our blog.
(Special thanks to Petrushka Bazin Larsen of Sugar Hill Creamery — go sign up for her Substack: Parlor Stories!)
Page One Education is a month-to-month subscription and you can cancel at any time and not join us for the next month. We are sorry but we can't process mid-month cancellations or partial refunds.
Please email us at hello@page1m.com with your question and we'll get back to you within 48 hours.
You have a story to tell. Now let's make sure the world finds it.
The publishing industry moves fast. Your launch window is finite. The good news? You don't have to figure it out alone, and you don't have to wait.